Column vs Deserve
On the standard spending profile, Column has the lowest net annual cost (—). Column offers the highest cashback (0%). Pick Column if you prioritise key control (self-custody); consider Deserve if you prefer self-custody.
| Column | Deserve | |
|---|---|---|
| Tier | A | A |
| Rating | ★ 4.5 | ★ 4.4 |
| FX markup | 0% | 0% |
| Cashback | 0% | 0% |
| Annual fee | Free | Free |
| Estimated net annual cost | — | — |
| Custodial | Self-custody | Self-custody |
| Network | — | — |
| Regions | US | US |
| Licences & safety | National Bank Charter | Sponsor bank (Celtic Bank / Evolve Bank) |
Frequently asked questions
Column vs Deserve: which is better?
On the standard spending profile, Column has the lowest net annual cost (—). Column offers the highest cashback (0%). Pick Column if you prioritise key control (self-custody); consider Deserve if you prefer self-custody.
Is Column custodial or self-custody?
Column is self-custody: you keep the keys, while Deserve is self-custody.