Firma Card
Firma · Visa/Mastercard
Firma is a Swiss self-custodial money app from Firma Operations AG (Zug), an SRO member under VQF, letting you hold and exchange CHF, EUR and USD while keeping full control of your funds via biometric passkey or a 12-word seed. The accompanying card is announced as virtual (Visa/Mastercard network) with an FX markup around 1% and no cashback. At the time of verification the card's issuance and annual fees are not documented: those values are therefore set to 0 in the absence of official data, and the card is listed as coming soon, available mainly in Switzerland and extended to the EU on a reverse-solicitation basis.
Data & conditions
§ Amounts in USD/GBP are shown in the service's native currency.
| Network | Visa/Mastercard |
|---|---|
| Fund custody | Self-custody (funds in your control) |
| Issuance fee | Free |
| Annual fee | Free |
| ATM withdrawal | Free |
| FX markup | 1% |
| Cashback | — |
| Chains | Ethereum |
| On-chain settlement | Yes |
| Contactless | No |
| Virtual card | Yes |
| KYC | Full |
| Privacy | 7/10 |
| Supported countries | EEA |
| Funding / solidity | Firma Operations AG (CHE-397.989.920) ha sede a Dammstrasse 16, 6300 Zug, Svizzera, ed e membro SRO sotto VQF; le stablecoin sono emesse da Firma Holdings Inc. |
| Estimated net annual cost | €0/year |
| Regulator | VQF (Verein zur Qualitatssicherung von Finanzdienstleistungen) |
| Segment | B2C |
| Funding / solidity | Firma Operations AG (CHE-397.989.920) is based at Dammstrasse 16, 6300 Zug, Switzerland, and is an SRO member under VQF; the stablecoins are issued by Firma Holdings Inc. |
| MiCA / License status | SRO-member VQF (financial intermediary, Switzerland) Firma Operations AG is a financial intermediary registered as an SRO member under VQF, the self-regulatory organisation recognised by FINMA, subject to the Swiss Anti-Money Laundering Act (AMLA). It is not a bank and has no deposit guarantee. |
Strengths
- Self-custodial: funds stay under the user's control via passkey or 12-word seed.
- Swiss regulated issuer (Firma Operations AG, SRO member under VQF) with stablecoins 100% cash-backed.
- Low FX markup around 1% across CHF, EUR and USD.
- Self-custody: funds stay in your wallet — the platform cannot touch them.
Weaknesses
- Card still coming soon and virtual-only: no ATM withdrawal access.
- No cashback and issuance/annual fees not officially documented.
- Very limited geographic availability (Switzerland, EU on reverse solicitation).
- Full KYC required: verified identity, zero pseudonymity.
- Subject to regulation (Firma Operations AG is a financial intermediary registered as an SRO member under VQF, the self-regulatory organisation recognised by FINMA, subject to the Swiss Anti-Money Laundering Act (AMLA). It is not a bank and has no deposit guarantee.): reporting to authorities and freezes on order.
Verdict
Limited protection: Firma Operations AG is a Swiss financial intermediary, an SRO member under VQF (AML supervision), not a bank, so funds are not covered by deposit insurance; protection comes from the self-custodial model with stablecoins stated to be 100% cash-backed.
High sovereignty: fully self-custodial model where keys stay with the user via biometric passkey or 12-word seed, and not even Firma can access the funds.
Promp's editorial rating based on real fees and net annual cost. Promp reviews third-party products independently.
"Sovereignty" rating: score computed on privacy/anonymity (30%), fund control (20%), censorship resistance (20%), trustless/auditability (20%) and costs (10%). Same data, different weights.
FAQ
Is Firma Card custodial or self-custody?
Firma uses a self-custody model: funds are protected by a biometric passkey or a 12-word seed and no one, not even Firma, can access them. The card debits from the balance at the moment of spending.
How much does Firma Card cost?
The FX markup is around 1% and there is no cashback. The card's issuance fee and annual fee are not officially documented: in our data they are set to 0 pending confirmation from the issuer.
Sources
- Official service page Regulatory framework · Custodial · Issuer · Regulator · +5 Data verified on Jun 23, 2026
- coingecko.com Regioni Data verified on Jun 22, 2026
- todey.xyz Payment network · FX markup · Cashback · Virtual card · +1 Data verified on Jun 22, 2026